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Dealer Auction celebrates £1bn sales milestone

Dealer Auction

Operators of the Dealer Auction trade-to-trade online auction platform have been celebrating after it passed a lifetime sales milestone of £1bn in July.

The online facility, which was launched in 2010 and is now owned by Cox Automotive, was designed specifically to simplify the trade to trade sales process and now has an audience of nearly 1,500 franchised centres and over 4,500 independent dealers nationwide.

Dealer Auction operations director, Kieran TeeBoon, said: “It is great to have reached this terrific milestone.

“In the past eight years, we have grown extensively to become the leader in the industry, achieving a significant 11.5% year-on-year growth.”

Further success milestones for Dealer Auction include platform integration with its Cox Automotive sister brands NextGear and Movex.

Most recently it has integrated with to deliver several key benefits to dealers including effectively reducing the traditional auction-to-forecourt time lag from seven days to less than a minute.

TeeBoon said: “When we launched in 2010, franchised dealers either sold trade-ins via physical auction or traded locally to a selection of just three or four traders.

“Dealer Auction has transformed the market and enabled franchised dealers to sell their trade cars on a national scale.

“We’re confident in the growth of the business and continue to innovate the auction site and improve the already great service and results for both our vendors and buyers. We look forward to the next phase, and the next billion.”

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