AM Online

BCA Citroën e-Auction averaged record 109% CAP Clean

Roe Park Resort BCA

A BCA e-Auction at Roe Park Resort, Northern Ireland averaged 109% CAP Clean, the best single sale performance on record for Citroën. 

The sale of 200 Citroën vehicles was streamed using the BCA Live Online platform, which enabled buyers to bid from across the UK. 

Buyers also participated at the event where BCA used a mobile rostrum with full onsite IT support.

Citroën UK’s vehicle remarketing manager Paul Drake said: “The sale attracted incredible interest, and it’s a testament to BCA’s team that technology and logistics worked seamlessly.

“We expected a good result but thanks to great support from our dealer network this was simply exceptional.” 

BCA has seen strong growth for its Live Online platform and recently reported it regularly has over 1,000 active bidders participating.

During the busiest sales periods, there can be more than 12,000 bids placed through the system every hour. 

The growth of digital sales is supported by an ongoing expansion and investment in the infrastructure of BCA’s physical auction network.

BCA’s corporate account manager - sales Paul Dunn said:  "The 100% conversion and strong CAP performance underlines that Citroën continues to deliver desirability, value for money and quality across its product range.” 

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest

Login  /  Register


No comments have been made yet.