Call handling firm Moneypenny is expanding to provide 'always-on' 24/7 online live chat overflow support.

The company already handles telephone calls and web chats for dealerships across the UK, and is significantly growing the size of its live chat team to cope with the increasing demand in its overflow and evening and weekend cover.

The company is currently running a recruitment drive to bolster its live chat provision, and expects an increased interest in the service in the upcoming months following a marketing campaign.

Jo McKeown, channel manager at Moneypenny, said: “Delivering excellent service is an ongoing priority for dealerships, and increasingly conversations with our clients involve how they can capture more enquires.

“Retailers know all too well that to stay ahead of the competition, they must offer a customer service platform people want to use; one of convenience and handled by professional and friendly people. We’ve no doubt that live chat will benefit dealerships of all sizes in improving their customer service.”

The service enables customers to instantly converse with a real person using live chat software on Moneypenny clients’ websites as an alternative to a phone call.

McKeown added: “By looking after some or all chats exactly as if based at their site, clients see immediate results in sales and service levels.”