New online motor finance broker FairSquare has launched a TV ad campaign focusing on its provision of ‘pain-free’ service online.
Free home delivery, dealer warranties, low APRs, offers from multiple lenders and a 14-day return policy, all feature as central elements to the business’ marketing push.
FairSquare promises to offer ‘soft’ searches which allow consumers to browse cars and associated finance payments without impacting on credit ratings.
Only fixed commissions are paid to FairSquare by its finance partners with no other incentives, meanwhile, so FairSquare claims that it does not promote one finance offer over another.
Commenting on the new advertising campaign, which directly compares the pain of searching for car finance with getting a tattoo, FairSquare chief executive Paul Bartley said: “Our new ad depicts a man squirming in pain as he has a new tattoo applied.
“It is a painful experience, I’m told. As buying a new car can be. A recent OnePoll survey shows that a visit to the dentist is preferable to buying a car.
“FairSquare is in business to make the process pain-free, easy, trustworthy and convenient. That’s what our ad has been produced to communicate in a fun way.”