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Eden Motor Group signs two-year deal with BCA

Graeme Potts, Eden Motor Group

Eden Motor Group has signed an exclusive two-year deal with BCA to support its used car programme.

The contract will see 5,400 vehicles a year sold at BCA Blackbushe and Bridgwater, with sales staged every Monday and Friday. 

All vehicles are presale prepared, and all eligible cars will be offered under the BCA Assured scheme.

Eden Group’s chief executive, Graeme Potts (pictured), said: “At Eden Motor Group we pride ourselves on doing things a little differently and BCA went the extra mile to put together a remarketing programme that supports our ambitious plans for the used car operation.

"We believe that great service underpins everything we do and the team at BCA certainly reflect these values.”

Eden Motor Group operates 22 dealerships across the south of the UK and represents a wide range of brands including Vauxhall, Mazda, Hyundai, Peugeot and Fiat.  

It also has used car focused businesses; Eden Approved in Bicester and Newton Abbot and the Eden Prestige and Performance centre in Fleet.

BCA’s major account manager, Suzanne Spencer, said: “Eden Group operates across multiple brands and locations and it was important that the sale programme be flexible to ensure the best results are achieved across a diverse range of stock.

“BCA has blended physical and digital channels to deliver a highly effective programme for Eden Group that meets their remarketing objectives and generates sustained buying power for the vehicles on offer.”

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