New car marketplace Leasing.com has won the Gamechanger award at the 4th annual Car Finance Awards.
Previously known as ContractHireAndLeasing.com, Leasing.com secured the award having completely overhauled its brand, established new corporate values, updated its pricing model, designed a new website and launched a nationwide, multi-platform advertising and sponsorship campaign.
The brand also acted as headline sponsor of this year’s London Motor & Tech Show to promote its “Say goodbye to buying” marketing campaign.
Leasing.com’s managing director, Dave Timmis, said: “We launched Leasing.com with the vision of becoming the market-leading, trusted consumer champion of new car leasing.
“We put a lot of effort into the rebrand and this award is a great acknowledgment of all the hard work that went into it.
“The launch of Leasing.com has been a gamechanger internally, and we’re looking to help change the whole automotive retail industry too.”
Leasing.com was also highly commended by the judges for the Innovation award at the Car Finance Awards, held on June 20, 2019.