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Aston Barclay app wins gold at UK Digital Experience awards

Tom Mapes (far right), Aston Barclay’s group marketing and PR manager, receives the gold award from the Digital Experience team

Aston Barclay beat competition from mobile phone provider 3 and Manchester United football club to be awarded the gold award for Best Mobile Strategy at the UK Digital Experience awards.

Judges of the fifth annual awards event praised the remarketing specialist for driving the development of its Buyer’s App – launched in 2017 – in order to join the retail and wholesale remarketing journey under its Digital Solutions brand.

Aston Barclay is already on the 15th version of its Buyer’s App, which has been downloaded 13,500 times.

“This is the third time Aston Barclay has entered this award and each time the delivery of its mobile strategy has got better and better,” the judges said.

“Digital Solutions is built on the initial Buyer App launch and has disrupted the supply chain by joining up the retail to wholesale journey with mobile apps and websites.

“Aston Barclay has shown us that having a dynamic mobile strategy is as vital in a B2B business as a retail business and they deserved our gold award.”

Aston Barclay Digital Solutions’ Cascade product was at the heart of the awards win.

The platform combines Aston Barclay’s new e-Valuate, e-Hub, e-Xchange and e-Live products into an end-to-end used vehicle proposition for dealers and leasing vendors, from initial used car appraisal through to wholesale disposal and onward delivery to buyers.

In all, 33% of the bids that Aston Barclay now receives online are submitted via a mobile device, while over £38m of used vehicles have now been purchased via the App.

Aston Barclay chief executive, Neil Hodson, said: “We are very pleased all our hard work in developing new digital technology for buyers and vendors has been recognised nationally.

“The fact we beat national blue-chip brands to this award is very rewarding.

“Ultimately we are delivering technology that improves the customer remarketing experience and which saves them time and money.

“That’s why the App downloads and online bidding and buying volumes are constantly growing. We remain committed to revolutionising the remarketing industry.”


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