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BCA experiences record week of January used car sales

Sales made a strong start to 2020 at BCA's re marketing centres

BCA sold more used cars through its auctions in a single January week than at any other time in its history as it got off to a strong start in 2020.

The remarketing specialist saw more than 26,000 vehicles pass through its auction halls and online platforms during the second week of January (starting on January 5) as a full programme of sales got back up and running at its network of 24 centres following the festive break.

On January 8 BCA also set a new record for the number of vehicles sold in a single January day, with over 7,000 vehicles finding buyers as sales realised a conversion rate of 86%.

BCA Blackbushe alone – the largest auction centre in Europe – facilitated the sale of a record 1,600-plus vehicles on the day, with significant demand for the large selection of prestige, executive and high performance cars on offer, BCA reported. 

Stuart Pearson, BCA’s chief operating officer for UK Remarketing, said that the remarketing specialist’s selection of stock had been further enhanced by “a number of new high-quality business wins” which had delivered a greater choice of vehicles for sale during the post-festive period.

He added: “Dealer customers are reporting positive levels of retail activity and this is driving demand in the wholesale sector.”

BCA said that its online and digital sales had also set a new weekly benchmarks in January, with record numbers sold in BCA Live Online, BCA Buyer app, e-Auction and Bid Now, Buy Now channels.

BCA sold over 34% via online and digital channels.  

Pearson said that online trading played a “significant role during the record week” at BCA.

He added: “The BCA Buyer app is proving a highly successful addition to BCA’s suite of remarketing tools creating a digital journey to support buyers whether attending physically or joining remotely.

“The number of active unique users has now risen to over 11,000 with more than 50% of active buyers having used the app since it launched just under a year ago.”

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