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Motors.co.uk’s new TV campaign begins

A new TV advert from Motors.co.uk will air tonight for the first time, across ITV, Sky and Channel 4.

The ‘Search Less. Live More.’ campaign is part of eBay Motors Group’s multi-million-pound marketing support for dealers, to help build online sales enquiries now and test drive leads ahead of car showrooms reopening in April.

It marks Motors.co.uk’s return to national television with a series of four commercials, supported by activity across video on demand (VOD), digital and display, also starting from today (March 22).

The campaign positions Motors.co.uk as the search website that empowers buyers by helping them find the ideal car for their needs, as simply as possible.

“As we edge closer to regaining our freedoms after this latest lockdown, the creative narrative in this campaign takes on an added significance, with the right car having a positive, practical and emotional impact on so many facets of our lives,” said Dermot Kelleher, head of marketing and research at eBay Motors Group.

He added: “We’ve been really encouraged over the past few months by strong trading reports from many retailers who have successfully pivoted into click-and-collect and click-and-deliver operations, and we believe that alongside showrooms reopening next month, this multimedia campaign will help our dealer partners engage online with buyers searching now for their next car.

The company has invested in its onsite experience to help visitors find the right car with updated presentation, usability and tools.

The cross-platform campaign will be supported by activity across video on demand, digital and display followed by a new radio and digital audio partnership launching in May 2021.

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