Ben is launching a new online self-referral route to access its free life coaching service.

Anyone who works, or has worked in the automotive industry, can register for free Life Coaching sessions by completing a short self-referral form online on the Ben website.

The personalised life coaching service gives automotive people the opportunity to work with a qualified professional to identify the change they’d like to see in their lives, set goals and maximise their potential to become the best version of themselves, the charity said.

Rachel Clift, health and wellbeing director at Ben, said: “We know that there are many people out there who feel stuck and feel that they are not making the most out of their life.

“Whether it’s a lack of confidence, time, or motivation, it’s common for people to stand still, or stay in their comfort zones rather than pushing themselves to make the changes that they’d like to, to improve their quality of life.

“That is where Ben’s life coaching service can step in. Our personal life coaches can help you figure out exactly what you want in life and how to achieve it – they’ll be your cheerleader, your mentor – and will also give you the encouragement you need to keep on track.”

Ben recently launched a new website offering self-help tools and resources to automotive employees and a new Beast of Ben charity challenge to put automotive rivalries to the test through a series of challenges of both mental strength and physical agility.

Specially trained life coaches will work with individuals to identify the areas in their lives that they would like to change or improve, gaining an understanding of where they are now and finding out where they would like to be in the future.

Clift added: “life coaching is a brilliant way of tapping into your inner potential, giving you the tools and strategies that you need to become the version of yourself that you want to be.

“We’re on a mission to help those who work in or have worked in the automotive industry to live their best life, to become more self-aware and realise their potential. We want more people to know about Ben and the support we offer including our exceptional life coaching service.”

The RAC Dealer Network and The Assurant Foundation recently made a £20,000 donation to the charity. 

The IGA donated £20,000 just weeks after Marshall Motor Group pledged £50,000 and Auto Trader made a £55,000 donation and supported the Ben Ball as headline sponsor.