Dealer Auction, the UK trade only online vehicle auction, has introduced video functionality for dealers to use with part-exchange stock listings.
Videos on Dealer Auction listings can be filmed on a smartphone or tablet before being uploaded and added to the listing in the same way as an image. The video will play automatically within the image gallery when a buyer clicks on it.
Gavin Smith, managing director of Dealer Auction, said the company will be providing training on how to present videos for buyers professionally, with tips on how to stage shots and film.
Smith said video will help to show off certain features of the car like the sound of the engine, or demonstrations of practicality features.
Gavin added: “For online auctions presentation is important as buyers only have the images, description, and now video, to go on.
“Vehicles presented professionally almost always achieve higher prices. On Dealer Auction, it is all about honesty, and an accurate appraisal of a car’s condition – warts and all – will increase the likelihood of attracting bids.”