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Hendy Group targets aftersales retention with Smartdriverclub

Penny Searles, Smartdriverclub chief executive

Hendy Group is now delivering in-car connectivity to customers under the brand Hendy Connect as part of a collaboration with Smartdriverclub.

Hendy customers will benefit from a range of services, such as crash alerts to send help to them if they have an accident, theft recovery, fuel tracking, plus MoT and tax reminders. 

The new service will also alert the customer and Hendy to emerging mechanical problems in the car, as well as annual servicing needs.

All services are enabled by a small device which Hendy will fit in the vehicle for the customer post-sale. The customer will then be able to see all of their driving information on their Hendy Connect smartphone app.

Hendy commercial director, Mark Busby, said: “Connectivity is becoming standard in most new cars but we wanted to offer all those benefits to our used car buyers so that they have the peace of mind of being protected and connected post sale.  

“Smartdriverclub has really tapped into a gap in the market for connected car services and we are delighted to be working with the business to extend all the benefits of connectivity to our customers.”

Smartdriverclub chief executive, Penny Searles, said: “Hendy is really innovating and changing the buying and post-sale care experience for used car buyers. 

“To offer connectivity from the car as an upgrade will provide a real competitive advantage. 

“It is all the more gratifying that we are working with Hendy to support motorists in our home turf, across the South Coast.”

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