EMaC is expanding its Aftersales Academy to give 150 car retailers the chance to strengthen their sales and customer service expertise in 2020.
A study by Cooper Solutions has found that 28% of people feel no loyalty towards their servicing dealer and almost 60% say they have never been contacted by the sales team of that dealer.
Car dealers need to work harder to offer customers a single payment car ownership solution in a bid to embrace the opportunities of an emerging shift towards subscription services.
EMaC will provide free training to motor dealers to help them maximise aftersales opportunities.
Vauxhall Motors UK has partnered with EMaC to launch its national new and nearly new car service plan, ‘Vauxhall Care’.
EMaC has teamed up with GForces to launch a new ‘Self-Serve’ facility to allow car dealership customers the opportunity to purchase service plans directly via an on-line portal.
PSA Group expects to launch a connected aftersales platform across its Peugeot, Citroen and DS Automobiles brands that could boost car retailers’ retention levels “by next year”.
Hendy Group is now delivering in-car connectivity to customers under the brand Hendy Connect as part of a collaboration with Smartdriverclub.
Volkswagen is linking its dealer network directly with customers’ cars with the offer of a free telematics service for its new and used car customers.
AM spoke to industry experts to find out if some of the motor retail industry’s long-held beliefs still apply today.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
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