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Aston Barclay’s mobile marketing strategy wins UK Digital Experience award

Aston Barclay’s chief executive Neil Hodson

Aston Barclay is celebrating winning a bronze award for its mobile marketing strategy at the UK Digital Experience Awards 2018.

Competing against blue-chip companies from outside the automotive remarketing sector, it won a bronze award behind energy suppliers Octopus Energy (gold) and EE (silver).

The judges recognised its integrated digital proposition of buyer app, vendor app and connected live online web services. They said: “We liked the way you listen to your audience and adapt. A genuine example of a mobile project that is changing the way your sector works.

“It has had a brilliant implementation and launch commitment with internal stakeholder and customers with a strong market penetration.

“We loved the concept of 'Digital Eagles' and all the user videos you shared; this truly shows customer centricity.”

The buyer app, now on its 12th version, has seen over £10m vehicles purchased and 17% of all online bids now come from mobile bidders. The development work was managed in-house under the leadership of group IT director Stewart Ford.

“Digital marketing via smart phones has been at the heart of our business growth strategy for the last 16 months and it’s paying off.

Aston Barclay’s chief executive Neil Hodson (pictured) said: “Buyers and vendors have responded positively to the new technology. It’s great our IT team has been recognised by the wider digital community as being one of the best in the country.”

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