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GForces reveals new ecommerce brand identity and website

Tim Smith, chief commercial officer, GForces

GForces has “stepped up its strategy” and responded to dealer demand with a new brand identity and website, focused on ecommerce platforms and digital innovation.

The refreshed branding and digital identity coincides with the launch of the new GForces NetDirector Auto-e platform, which claims to provide businesses with the digital infrastructure to support the complete online buying journey across multiple channels.

GForces’ group strategy director, Tim Smith (pictured), said: “There’s been a lot of hype about online car buying and automotive ecommerce, but now we are at the tipping point and its becoming real. 

"Growing numbers of consumers are ready to purchase a car online but most dealers are not yet equipped to deliver the blended, omni-channel retail experience.

“GForces has been building towards what we thought was the inevitable outcome for many years. Through our NetDirector Transact software, we are delivering safe, secure and cost-effective online environments for dealers to sell cars online here and now. 

"There are many claims in the market regarding automotive ecommerce, but I don’t see anyone else delivering the end-to-end solution, including finance approval all within a dealer’s native web environment.”

A new approach to software development has been implemented, allowing GForces to develop and deploy new ecommerce tools as digital trends change.

This echoes best practice in other sectors, such as smartphones and handheld devices, where online updates deliver new engaging and productive online experiences.

The enhanced website showcases the latest innovations from GForces and allows visitors to explore the company’s full product line up – from smart configurator software to the service booking widget.

The website also includes information and advice that draws upon GForces’ industry experience.



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