Aston Martin is pinning its hopes of a profitability turnaround on the success of its new DBX SUV after starting 2020 with another profit warning.
James Bond’s favourite carmaker Aston Martin Lagonda last week recorded a £13m loss for the last quarter, pointing to tough trading conditions in the UK and Europe along with disappointing sales of its Vantage two-seater sports car.
Aston Martin’s first SUV, the St Athan-built DBX, will be priced from £158,000 in the UK when order books open following its official global unveiling on November 20.
Aston Martin Lagonda is on target to deliver full production volumes in the first half of 2020 as pre-production versions of the luxury brand’s new DBX SUV rolled off the lines.
Aston Martin has confirmed the name of its first SUV – DBX – and the commencement of prototype testing.
Aston Martin’s investment is a new range of luxury vehicles deepened the iconic brand’s balance sheet woes in 2015, with pre-tax losses having risen from £71.9 million to £128 million.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
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