Day's saw its revenues drop by 2.2% in 2022 to £258m, but posted increased profit performances on the back of its used, rental and fleet departments.
Day’s Motor Group chairman Graham Day has praised the businesses “dedicated staff” after it recorded a 210% increase in pre-tax profits during a COVID-impacted 2021 financial year.
Day’s Motor Group has applied for planning permission to create a 20-unit ‘retail trade park’ featuring drive-thru takeaways and food outlets and a car retail operation on the outskirts of Swansea.
Since it weathered the banking crisis of 2008, CEM Day's success has been closely tied to its finance, contract hire and leasing divisions.
Days Motor Group, based in South Wales, has rebranded its division which serves the company car and van market in preparation for growth
While ranked 57th in the recent AM100, Day’s beats all other dealers for return on sales, profit per staff member and profit per outlet.
For CEM Day, Wales's largest franchised dealer group, growing the rental and contract hire sides of the business has brought record returns
