customer data
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Latest News 10 NovLeveraging data can hand power back to car dealers, says Salesforce
Automotive retailers that can leverage their customer data will be best placed to face any future challenges with the automotive retail model, according to customer relationship management (CRM) specialists Salesforce.
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Market Insight 5 NovCar brand loyalty ‘vaporising’ as vehicle supply issues lengthen delivery times
Car buyers’ brand loyalty is “vaporising” in a “pressure cooker” of high demand and stalled new vehicle supplies causing lengthy delivery times, new research shows.
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Supplier News 22 OctGardX to unveil results of ‘reset, refuel and rebrand’ digital strategy at AM Live
GardX has rebranded and relaunched its AD-Vantage range of digital consumer journey tool as Fuel Digital and is poised to make a new AI lead management platform available to customers.
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Aftersales 20 OctData, flexibility and finance key to a broader aftersales customer base
As the new car market declines and EV ownership becomes more widespread, dealer groups are increasingly turning their attention to older vehicles to keep workshops full.
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Aftersales 20 OctHow can car retailers turn red and amber aftersales work into profit?
Even the traditionally slender margins that car dealerships make on new and used car sales once all the overheads have been factored in, aftersales is key to profitability.
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Opinion 8 OctCar makers need to be 'secured by design' in connected new world, opinion
The automotive industry is evolving rapidly, with the connected vehicles market increasingly being seen as a major growth area.
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Digital Marketing 17 Sep
We Buy Any Car fined £200,000 by ICO for 'nuisance texts'
We Buy Any Car has been fined £200,000 by the Information Commissioner's Office after sending 191 million emails and 3.6 million “nuisance texts”.
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Digital Marketing 7 May
Car dealers set to be ‘disadvantaged’ by Google consumer privacy update
Car retailers are being urged to refocus their online marketing efforts as Google prepares to update its policies on customer data – removing cookies and making customer behaviour harder to track.
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Digital Marketing 27 AprNew research highlights motorists’ connected car personal data concerns
New research shared with AM has revealed that 75% of car buyers do not want any kind of monitoring device in their car, despite an acceleration of manufacturer’s efforts to exploit ‘surveillance capitalism’ through connected cars.
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Manufacturer 5 MarVolkswagen targets data profits in connected, autonomous, EV-powered future
Volkswagen has set-out its plan to leverage profitability from data as it focuses on a future of autonomous electric vehicles (EV) with its new Accelerate brand strategy.
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Market Insight 3 FebSustainable automotive: agency model, vehicle subscription, monetised data
A new whitepaper report published by Capgemini has determined that an agency model for franchised car retail, vehicle subscriptions and monetised customer data are now core elements of a sustainable automotive sector.
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Opinion 16 NovPersonalised processes key to car sales conversion in 2021, opinion
As we entered lockdown back in March, many dealers would have feared the worst for 2020 but a strong bounce back in both new and used sales through the summer will have gone some way to mitigating the impact of the pandemic.
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Car Dealer News 9 Nov
Sandicliffe customer data breach could affect ‘thousands’
A data breach at Sandicliffe Motor Group could affect “thousands” of staff and customers of the AM100 car retailer, according to a legal firm.
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Opinion 13 AugCan automotive aftersales 'come back stronger'? A guest opinion
Many dealerships and independent service centres were finding it hard to make a profit long before the COVID-19 pandemic hit, due to their low margin, high volume operating models.
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Opinion 8 JulCould data collaboration be the key to car retail's COVID-19 survival?
Like most retailers, the automotive industry has been heavily impacted by COVID-19.
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Market Insight 1 AprCar dealers 'unlikely to give ground lightly' in customer data battleground
The arrival of the connected car, with its incredibly valuable dataset, will see OEMs encroach on the retailer’s patch even more, but dealers are unlikely to give ground lightly.
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Market Insight 19 MarData privacy a top concern for UK drivers, LeasePlan survey finds
Results from the latest LeasePlan Mobility Monitor have revealed that car data privacy is a top concern for UK drivers.
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Aftersales 3 MarOver 11 million lapsed tests highlight MOT aftersales opportunity
Car retailers could better exploit a “concerning” trend which has seen over 11 million motorists driving illegally with a lapsed MOT certificate by highlighting the potential risks and penalties.
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Supplier News 17 FebCar dealers accurately record just 63% of aftersales customer data
Car retailers are missing out on the chance to “turbocharge” their aftersales operations due to poor customer data, according to Marketing Delivery.
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Digital Marketing 19 JulJailed garage worker to pay £33,500 after customer data theft
An accident repair centre worker who stole customer data from a previous employer has been ordered to pay £33,500 eight months after an Information Commissioner’s Office (ICO) led prosecution saw him jailed for six months.
