customer data
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Digital Marketing 7 May
Car dealers set to be ‘disadvantaged’ by Google consumer privacy update
Car retailers are being urged to refocus their online marketing efforts as Google prepares to update its policies on customer data – removing cookies and making customer behaviour harder to track.
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Digital Marketing 27 AprNew research highlights motorists’ connected car personal data concerns
New research shared with AM has revealed that 75% of car buyers do not want any kind of monitoring device in their car, despite an acceleration of manufacturer’s efforts to exploit ‘surveillance capitalism’ through connected cars.
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Manufacturer 5 MarVolkswagen targets data profits in connected, autonomous, EV-powered future
Volkswagen has set-out its plan to leverage profitability from data as it focuses on a future of autonomous electric vehicles (EV) with its new Accelerate brand strategy.
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Market Insight 3 FebSustainable automotive: agency model, vehicle subscription, monetised data
A new whitepaper report published by Capgemini has determined that an agency model for franchised car retail, vehicle subscriptions and monetised customer data are now core elements of a sustainable automotive sector.
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Opinion 16 NovPersonalised processes key to car sales conversion in 2021, opinion
As we entered lockdown back in March, many dealers would have feared the worst for 2020 but a strong bounce back in both new and used sales through the summer will have gone some way to mitigating the impact of the pandemic.
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Car Dealer News 9 Nov
Sandicliffe customer data breach could affect ‘thousands’
A data breach at Sandicliffe Motor Group could affect “thousands” of staff and customers of the AM100 car retailer, according to a legal firm.
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Opinion 13 AugCan automotive aftersales 'come back stronger'? A guest opinion
Many dealerships and independent service centres were finding it hard to make a profit long before the COVID-19 pandemic hit, due to their low margin, high volume operating models.
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Opinion 8 JulCould data collaboration be the key to car retail's COVID-19 survival?
Like most retailers, the automotive industry has been heavily impacted by COVID-19.
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Market Insight 1 AprCar dealers 'unlikely to give ground lightly' in customer data battleground
The arrival of the connected car, with its incredibly valuable dataset, will see OEMs encroach on the retailer’s patch even more, but dealers are unlikely to give ground lightly.
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Market Insight 19 MarData privacy a top concern for UK drivers, LeasePlan survey finds
Results from the latest LeasePlan Mobility Monitor have revealed that car data privacy is a top concern for UK drivers.
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Aftersales 3 MarOver 11 million lapsed tests highlight MOT aftersales opportunity
Car retailers could better exploit a “concerning” trend which has seen over 11 million motorists driving illegally with a lapsed MOT certificate by highlighting the potential risks and penalties.
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Supplier News 17 FebCar dealers accurately record just 63% of aftersales customer data
Car retailers are missing out on the chance to “turbocharge” their aftersales operations due to poor customer data, according to Marketing Delivery.
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Digital Marketing 19 JulJailed garage worker to pay £33,500 after customer data theft
An accident repair centre worker who stole customer data from a previous employer has been ordered to pay £33,500 eight months after an Information Commissioner’s Office (ICO) led prosecution saw him jailed for six months.
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Aftersales 12 JunIncorrect customer data could compromise profits amid MOT surge
A third of all customer records currently held by UK franchised dealerships are inaccurate or incomplete, potentially preventing them from exploiting a surge of MOT and service work.
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Market Insight 30 MayExtinction Rebellion's London protests boosted car buyers’ EV interest
Car buyers interest in electric vehicles (EVs) peaked following disruptive protests by environmental activists Extinction Rebellion in London last month.
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Opinion 30 AprIf Henry Ford were alive today, would he build cars? A guest opinion
As innovations go, it’s hard to match the impact of Henry Ford’s development of the assembly line in 1913.
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Market Insight 11 FebAutomotive sector 'confident' up to 50% of car dealerships could close by 2030
Automotive executives believe that 30% to 50% of car dealerships will be closed by 2030, according to KPMG’s Global Automotive Executive Survey 2019.
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Opinion 4 JanIntegrated data will drive car dealership customer experience step-change, guest opinion
David Morton, sales and solutions director at Arvato UK & Ireland, explains how car retailers and manufacturers can take advantage of the wealth of data available to them to deliver a seamless and proactive customer experience.
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Digital Marketing 18 DecCar dealers should remind staff that data breaches 'could result in prison term'
Car dealers should remind their staff that a breach of customer data protection legislation could result in a prison term, Dragon 2000 has said.
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Technology 6 AugCitNOW celebrates ISO 27001 data security standard
CitNOW has achieved ISO 27001 certification for its information security management system (ISMS), showing a commitment to secure data.
