customer experience - Page 4
Executive View: Despite the hype, few people really have a clue
An "informed" consumer might just be an over-confident one, so assuming ignorance may not be a bad thing, writes AM's regular columnist Professor Jim Saker, emeritus professor of Loughborough University's business school and president of the Institute of the Motor Industry.
A unified digital and EV ecosystem for car dealers
An AM Live session featuring Raj Lyons Chohan, chief executive of Affinity EV, and panellists Andrew Mouat, head of smart mobility at Scottish Power, Euan Cameron, marketing director for Peter Vardy, and Jacqui Barker, global OEM director for Keyloop, shared their insights on the challenges, opportunities and strategies for delivering an enhanced EV customer experience.
Motor ombudsman reports complaints about EVs rise as sales increase
The volume of consumer disputes related to electric vehicles (EVs) being handled by The Motor Ombudsman has almost tripled. Customer service and a consumer’s experience at the point of buying were the largest single concern.
HR Owen’s 360-degree customer view delivers streamlined car retail experience
Luxury and supercar retail group HR Owen claims to have introduced new technology which streamlines its online customer journey to make it “more geared towards their curiosities and desires than ever before.”
How dealers can stop losing customers to be examined at AM Live
Retailers need to face a host of challenges if they are to continue to thrive from joined-up customer touchpoints to emerging Chinese manufacturers, Sally Foote, managing director of carwow, will tell attendees at this year’s AM Live.
How dealers cope with changing consumer behaviours
Consumer behaviour is constantly evolving particularly in a volatile and fast-changing market so it has never been more vital to deliver a bespoke car buying experience, says iVendi’s chief commercial officer Darren Sinclair.