Digital marketing specialist Bluesky Interactive has launched a new platform capable of delivering a “fully responsive” website in four weeks, it claims.
Customer reviews are becoming a key component when giving a dealership stand-out online identity, MotoNovo Finance’s head of sales and marketing claims.
Excellent customer service means a smooth transition between online and face-to-face relationships with customers, Motors.co.uk have stated.
Advertising watchdog warns retailers about misleading consumers by advertising products online that are not in stock, after a Delticom Tyres, aka MyTyres, case.
To believe that purchasing a vehicle online is still a long way off is to bury your head in the sand, a speaker at AM's customer service event will warn.
A used car dealer’s website has been banned from using an advert after failing to include a mandatory “buyers’ fee” in its quoted prices.
Sir Michael Gambon is set to become the voice of Carwow as the online search tool launches a £6 million TV ad campaign.
AA Cars is rolling out CitNOW’s video technology to its online used car customers.
Land Rover has driven its flagship Range Rover across a bridge made of paper in a marketing stunt to mark the brand’s 45th anniversary.
Perrys achieved a highly commended at the Drum content awards for Best Automotive Content Marketing Strategy/Campaign.
JudgeService Research has launched a new survey dealers can use to understand customer loyalty and pinpoint a customer’s preferences.
As expected the growth in new car registrations has driven a spike in calls to automotive receptionists company Moneypenny by 17.4% in September.
BMW has been told by the ASA it cannot show its television advert for the 3 Series after it received complaints it encouraged dangerous driving.
Smart has teamed up with entertainment company Disturbing London to make a five-part documentary to promote its Forfour.
Digital search dominates how customers find their next car, but other areas are still important, according to new research by MotoNovo Finance.
The UK automotive industry will struggle to prepare for new General Data Protection Regulation (GDPR) due to a lack of consultancy services.
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
Content permeates each level of every business, but its sheer volume and depth can create as many problems as Justin Kirby, author and VP of Tenthwave Digital, will unpeel at AM’s Digital Dealer conference.
Deriving psychological profiles from people’s social media footprints and combining the insights with an increasingly diverse range of communication channels spells enormous potential for the automotive sector.
Digital success is no longer about how many people are following you or the level of engagement your posts receive, but the positive outcomes your content delivers and the impact on sales.