JudgeService Research has launched a new survey dealers can use to understand customer loyalty and pinpoint a customer’s preferences and buying habits to help target them for their next purchase.
The survey provides an evaluation about the buyer’s experience, including whether they are likely to buy the same make, model and most importantly, if they are planning to buy from the same dealer.
Since launching the AWACS (advanced warning about car selection) survey JudgeService has seen 32% of customers saying they would change their car within a specific date period.
JudgeService contacts customers 18 to 21 months into their ownership cycle to find out how happy they are with their car and what and when their next purchase is likely to be.
Dale Woodley, JudgeService sales director, said: “All dealers know the importance of keeping in touch with customers, especially as research shows that most buyers will only visit one or two dealerships when shopping for a new car – underlining the importance of delivering a strong online presence and highlighting the opportunity to build customer loyalty.
“The AWACS survey gives dealers an opportunity to keep that contact with their customers and create a profile of their plans for their next purchase. Feedback from our surveys allows dealers to identify any shortfalls in their customer service delivery and means salespeople can effectively target and convert more sales.”