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Strong new car market boosts boosts calls into dealerships

Joanne McKeown

As expected the growth in new car registrations has driven a spike in calls to automotive receptionists company Moneypenny by 17.4% in September.

In a like-for-like analysis, Moneypenny compared the numbers of telephone calls answered on behalf of dealerships across 15 brands during September, to call volumes taken for the same dealerships over the preceding month.

The data, which recorded all `overflow’ calls answered by Moneypenny’s automotive receptionists, found that while call volumes started to rise significantly during the last week in August, the largest number of calls in September were received during the seven day period of September 15-21, followed by the first week of the September 1-7.

Joanne McKeown, Moneypenny’s automotive business development manager, said: “Call volumes remain high into October with callers chasing up delivery of their new vehicle, queries relating to their purchase and pre-registration activity sitting alongside regular daily calls.”

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