Prospective Honda buyers who test drive any of its range will be entered into a draw to win a Californian holiday, as its Civic Hybrid features in a Hollywood film
The Civic impresses with its funky exterior and interior styling but the reduced lack of visibility comes as a result.
Honda has appointed creative agency Wieden & Kennedy to develop an environmental advertising plan using its £100m-plus budget across Europe and Africa.
Honda’s Insight hybrid, which goes on sale in the UK in spring 2009, is expected to cost between £14,000 and £15,000.
AM spoke to Bradley after the collapse of Amethyst Motor Group, a three-site Honda dealer in Gloucestershire which went into administration with the loss of around 80 jobs.
Honda plans to close its Swindon plant for 50 days next year.
Honda is including what it calls an ecological drive assist system (EDAS) on its new Insight hybrid, which goes on sale in spring 2009.
Honda will launch its first automatic transmission for a diesel engine in 2009, with the new gearbox featuring in the Accord.
Amethyst Motor Group, which has Honda dealerships in Cheltenham, Gloucester and Chippenham, has ceased trading.
Honda yesterday became the first manufacturer in Britain to extend production cuts into next year, according to The Times.
Capacity utilisation figures suggest problems for French carmakers.
Manufacturers unveil their new model concepts for 2009 with Chevrolet, Honda, Mini, Mazda and Mercedes-Benz.
The two carmakers leading the race on hybrid fuels are ready to go head-to-head with their next-generation models.
Honda has broken from the pack and is embracing and celebrating the older car buyer.
Honda has missed the glitz of having a supercar in its range since the demise of the Ferrari-troubling NSX in 2005.
Honda believes it has overcome the quality issues and technical hiccups that have dogged the Civic since its launch in 2006.
One thing is certain – owners will never forget what they’re driving, the dash’s swooping lines are mould-breakingly distinctive, but the buttons and knobs seem a little haphazardly placed.
Dealers looking to concentrate on small business sales can make good profits if they adopt an attitude that they will not sell many cars at the outset.
Honda has promised to look closely at the latest NFDA and Sewells dealer attitude surveys and act on any areas of dissatisfaction.
Honda wants existing customers to help promote its new Jazz by sharing their ownership stories.