Dealers that make mistakes with their customers information risk losing their business, according to new research by Marketing Delivery.
Marketing Delivery MD Jeremy Evans explains what dealers can do about their data protection concerns
Facebook is the most important social media channel for dealers to engage with customers, according to new research by Marketing Delivery.
Marketing Delivery created a new app to record customer enquiries via Facebook and issue prompt and appropriate automated responses.
Leads that are logged by franchised dealerships as lost or dead are actually active sales leads, according to new research.
More than a third of car dealership customer records are lacking vital contact details according to research carried out by Marketing Delivery during Q2.
Social media is gaining in prominence as a way in which car buyers and service customers make their purchase decisions.
The Institute of the Motor Industry (IMI) and ITN Productions have teamed-up to launch a news and current affairs-style programme.
Dealers are missing crucial information in almost one third of their customer aftersales records, according to new research by Marketing Delivery.
Only one in 10 dealers are using Facebook advertising, despite it being the only way they can reach a large proportion of its users that don’t like ‘brand’ pages.
Research conducted by Marketing Delivery suggests that 64% of customers marked as ‘lost’ by dealership sales teams might still be awaiting contact.
Ridgeway Group has been rolling out a data driven marketing programme designed to help it increase sales.
The biggest obstacle car dealers have to overcome is acquiring and inputting accurate and up-to-date data, according to Marketing Delivery managing director Jeremy Evans.
Cambria Automobiles, Swansway Group and Marketing Delivery will all provide their tips on multi-channel marketing at this year’s AM Digital Dealer Conference.
