personalisation
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Retailing 10 AprPersonalisation: Could endless options harm the car sales process?
Car buyers welcome choice and dealer profits benefit from personalisation, but does that variety slow down deals and are US-style stocking levels the answer?
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Retailing 10 AprPersonalisation: Tailor your sales to each customer
How car dealers can craft their messages for individuals and deliver them how and when each person wants.
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Supplier News 10 Jun‘Personalised-car trend creating difficulties in used-car market’
The current trend in increasing personalisation of cars means that dealers are finding it more difficult to value and sell a growing number of models, says Glass’s.
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