Car buyers welcome choice and dealer profits benefit from personalisation, but does that variety slow down deals and are US-style stocking levels the answer?
How car dealers can craft their messages for individuals and deliver them how and when each person wants.
The current trend in increasing personalisation of cars means that dealers are finding it more difficult to value and sell a growing number of models, says Glass’s.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues