Peugeot Order Online
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Digital marketing 20 Feb
Carmakers' e-commerce has hurdles to overcome
New decade heralds a new approach but lack of standardisation could pose problems
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Digital Marketing 7 SepOnline ambition: Peugeot Order Online a 'lead generator'
Peugeot geared-up the promotion of its online retailing platform with the creation of “the world’s smallest car dealership” but will it be enough to reach a 6% UK market share target by 2020?
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Car Dealer News 6 SepPeugeot opens world’s smallest car dealership…in a telephone box (gallery)
Peugeot has taken the concept of smaller dealership facilities to new levels by adapting a traditional red telephone box into a 0.8 square-metre ‘showroom’ in London’s Russell Square.
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Digital Marketing 24 FebTraditional dealerships 'a hurdle' for manufacturers selling cars online
Test drives and car delivery remain the province of dealers but there is a perceptible shift among buyers to researching their purchase and arranging the finance via the internet
