Peugeot geared-up the promotion of its online retailing platform with the creation of “the world’s smallest car dealership” but will it be enough to reach a 6% UK market share target by 2020?
Peugeot has taken the concept of smaller dealership facilities to new levels by adapting a traditional red telephone box into a 0.8 square-metre ‘showroom’ in London’s Russell Square.
Test drives and car delivery remain the province of dealers but there is a perceptible shift among buyers to researching their purchase and arranging the finance via the internet
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 7 2019
Where: Birmingham NEC
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