ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.
Mazda Motor UK Is preparing to take car retail direct to customers with a "trial roll-out" of its MyWay test drive concept via its UK franchised dealer network.
Hexagon Classics is welcoming digital visitors to its North London showroom using new 3D virtual reality technology.
Mercedes-Benz has opened its newest pop-up brand showcase in Selfridges at Birmingham's Bullring as part of its Live and Loud AMG anniversary celebrations.
Lookers is among a number of car dealer group’s trialling a 3D virtual showroom tour as part of efforts to engage with a wider audience online.
Ford is working to develop a Virtual Reality platform which could see customers make use of headsets or visualise cars through state-of-the-art holograms at home or within its future retail spaces.
As we know, the retail landscape has been completely overhauled by the exponential growth of technology and the online market.
French VR specialist Dassault Systèmes is set to support the launch of the new DS 7 Crossback SUV with a VR offering for the PSA Group brand’s showrooms.
