VR
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Opinion 30 May'Gamification' of omnichannel customer journey will charm car retail customers
ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.
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Manufacturer 26 JulMazda prepares for 'trial roll-out' of MyWay retail concept with five UK dealerships
Mazda Motor UK Is preparing to take car retail direct to customers with a "trial roll-out" of its MyWay test drive concept via its UK franchised dealer network.
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Latest News 7 FebHexagon Classics opens virtual doors with online tour
Hexagon Classics is welcoming digital visitors to its North London showroom using new 3D virtual reality technology.
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Manufacturer 27 SepMercedes-Benz opens pop-up store at Birmingham's Bullring
Mercedes-Benz has opened its newest pop-up brand showcase in Selfridges at Birmingham's Bullring as part of its Live and Loud AMG anniversary celebrations.
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Digital Marketing 4 SepLookers trials 3D virtual showroom concept
Lookers is among a number of car dealer group’s trialling a 3D virtual showroom tour as part of efforts to engage with a wider audience online.
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Manufacturer 30 MarDealers could serve up virtual reality ‘first date’ test drive, says Ford
Ford is working to develop a Virtual Reality platform which could see customers make use of headsets or visualise cars through state-of-the-art holograms at home or within its future retail spaces.
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Opinion 30 MarGuest opinion: Four ways to realise a VR-optimised dealership
As we know, the retail landscape has been completely overhauled by the exponential growth of technology and the online market.
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Car Dealer News 14 MarDS 7 Crossback launch introduces VR showroom concept
French VR specialist Dassault Systèmes is set to support the launch of the new DS 7 Crossback SUV with a VR offering for the PSA Group brand’s showrooms.
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