Mercedes-Benz has opened its newest pop-up brand showcase in Selfridges at Birmingham's Bullring as part of its Live and Loud AMG anniversary celebrations.
Bullring shoppers can visit the store within Selfridges which features some of the most popular Mercedes-Benz models at the latest pop-up venture, which has been hosted in partnership with the brand’s Lei Shing Hong-owned Birmingham Central franchise.
A Mercedes-AMG A 45 hatchback is currently on display and will switch to a Galactic Beam G 63 on the October 2 as part of the Live and Loud celebration, to celebrate 50 years of AMG.
Customers will have the opportunity to hear the roar of the engines from an exclusive custom-made AMG sound experience – including Mercedes-AMG Petronas Motorsport Formula One car.
Customers can also explore the brand via interactive screens and purchase limited edition Mercedes-AMG Petronas Motorsport Formula One caps.