The internet gives dealers far fewer chances to woo a customer, but in-depth knowledge and flexible service can help the test drive to redress the balance.
Mazda is currently looking at whether it can introduce its MyWay test drive concept across other major cities in the UK to help crack cold territories where it has low or no dealer representation.
Most of your customers visit your website and go on to buy cars using finance – make their journey as easy as possible.
How well and how quickly you manage your leads is more important than how you generate them, whether in business or private sales.
Skoda is piloting a new approach to selling used cars ahead of revamping its approved used car programme next year.
The target-driven used car salesmen of yesteryear are being replaced by dealership ambassadors, who ‘consult’ with their customers rather than ‘closing’ them.
Car dealers need to look beyond the sales department to identify their rising stars.
Audi has revealed pictures of its new R8 Spyder and it will be priced from £129,990 when it goes on sale later this year.
Former Auto Trader directors Darren Sinclair and Jonathan Williams have joined Manheim and Motors.co.uk parent company Cox Automotive in new digital roles.
Lookers has entered into a conditional agreement to acquire seven-site Warwick Holdings, trading as Drayton Group, for £55.4m.
Volvo Car UK has appointed Verex to operate its seven day and annual motor insurance scheme for its 102 dealerships.
Outsourcing can save money, bring in expertise and cut headcount, but dealers say trust and service levels are vital for a supplier partnership to succeed.
The Government is pressing ahead with the introduction of its apprenticeship levy in April 2017 despite calls from industry to delay its introduction.
Cap HPI is urging dealers keep a careful eye on stock turn as research shows pressure on margins over a 12 week period.
The Citroen C4 Picasso, Seat Altea XL and Nissan Qashqai +2 were the fastest sellers through Auto Trader in July as families set off for the summer holidays.
