PCP offers are luring car buyers to upgrade their cars more frequently, potentially creating an embarrassing cash shortfall, according to What Car?.
Car dealers chasing new customers, whether private buyers or companies, need specialist knowledge, targeted marketing and an active digital presence.
Product innovation and expansion into new areas are stimulating growth in the industry – and bringing consumers back into dealerships in the process.
Car-buyers increasingly expect a seamless online-to-showroom experience, including the opportunity to organise finance options.
Franchised dealers need to improve consumer perception that they are less convenient than independents and are unable to take on emergency work.
The 30-day forecourt warranty is dead: now drivers demand long-term, clear protection.
With increasing pressure to keep track of potential customers in a changing market, agencies are now playing a part for dealers and manufacturers.
Most car brands offer at least one alternative fuel model, but dealers need to learn to sell them differently to traditional vehicles.
Easy-to-shoot, high-quality videos are vying with professionally taken photos as a method of engaging customers.
Classifieds business Gumtree Motors is relaunching its website and introducing new packages designed to help franchised dealers stand out in its listings.
More may need to be done to educate the rapidly rising number of PCP customers about the condition in which their lease car should be returned, says Glass's.
There can be no disputing the fact that personal contract purchase (PCP) deals have forced a shift in the UK motor industry.
Online reviews give your business the opportunity to promote its areas of excellence and to fix any areas where customers find it lacking.
Car buyers are concerned the Brexit result will push up the price of fuel and insurance, according to an AA poll.
Close Brothers Motor Finance is looking to grow its business this year with the help of used car PCPs in the independent dealer market.
Self-service, data integration, seamless digital-to-showroom transitions and virtual reality all figure in dealers’ futures.
Network structure, dealership sizes and showroom technology will all change by the middle of the next decade.
Motorists are likely to see higher prices at the fuel pumps in the coming weeks, due to the fall in the value of the pound.
Dealer networks and carmakers must make consumers aware of the expertise and varied services available at workshops, an NFDA consumer attitude survey shows.
PCP finance could be the next mis-selling scandal if salespeople haven’t been clear at the sale, warns The National Association of Commercial Finance Brokers.
Fears about the effects of a flood of used cars in a market propped-up by PCPs could mean that we are currently living in “the good old days”, a financial analyst has suggested.
Consumer law experts and consumer champion Which? have called for more information from the Department for Transport (DfT) to see if legal action can be brought against Volkswagen in the wake of its emissions scandal.
A YouGov poll has highlighted a generation gap amongst car buyers with 44% of respondents aged 55 and over not visiting classified websites when buying a car.
The used car market is starting to reach the long-predicted tipping point into oversupply - with values coming under pressure as a result, reports Glass's.
RAC Cars’ pledge to shake up the classified motor marketing sector by providing free advertising to dealers looks set to be cut short by a tie-up with Motors.
