Marketing & CRM - Page 3
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Executive View: Can dealers cope with a flood of queries on historic car loans?
Steve Salvin, chief executive of Milton Keynes-based tech firm Aiimi, discusses how motor retail companies can ready their data for an influx of Data Subject Access Requests (DSAR) from consumers hoping for a payout from historic car loans.
BYD scores highest for brand recognition, challenge remains for other new marques
BYD is the most widely recognised new entrant brand among car buyers outperforming fellow Chinese brands as well as those from the US and Vietnam, according to consumer research by JudgeService.
Dealers can step up their customer communications to win more car sales
Good data helps car dealers keep their communications timely and relevant to ensure customers are happy. Sector specialists share their marketing expertise to help dealerships be more efficient.
Tesla unleashes Cybertruck at Birmingham's Bull Ring, charging ahead in UK tour
Electric vehicle brand Tesla wowed shoppers visiting Birmingham’s Bull Ring at the weekend, showcasing the distinctive Cybertruck which is on a nationwide tour aimed at boosting the car maker’s profile.
Lamborghini chiefs and dealers converged with customers at Lamborghini Day UK
The UK's 11 Lamborghini dealerships orchestrated customer 'bull run' drives to meet the Italian supercar brand's senior executives and see its latest launches at Farnborough's exhibition centre for Lamborghini Day UK last weekend.
Rolls-Royce Motor Cars gets behind London Craft Week
Rolls-Royce Motor Cars is marking the tenth year of London Craft Week through an exhibition of the luxury car brand's incredible craftmanship at its flagship outlet in Mayfair. The Berkeley Street dealership, part of AM100 group HR Owen.