A third of customer data held by dealerships is incorrect, according to analysis from Experian.
Codeweavers, the automotive digital tools company, has appointed Shaun Harris as sales director.
Kia Motors Corporation will be the exclusive Presenting Sponsor of the first-ever YouTube Music Awards - an unprecedented digital music entertainment event, which will immerse YouTube viewers across six live streaming concerts around the world.
Google has changed the way it interprets how people are searching for content online in its first major upgrade in three years.
A real-time comparison site for car servicing and MoTs has been launched, offering dealers the chance to promote their deals and drive incremental aftersales revenue.
Mazda has re-launched its dealer websites with features that allow customers to book cars in for servicing, MoT, repair work or to have a new set of tyres fitted.
With only three automotive manufacturer brands in digital agency Headstream’s ground-breaking research which results in the Social Brands 100, a report of the most influential brands in social media, dealers and manufacturers are being urged to focus on a higher level of engagement at this year’s AM Digital Dealer Conference.
GForces believes greater collaboration between manufacturers and dealers on their digital strategies will lead to a rationalisation of systems and suppliers.
Twitter expert Mark Shaw will provide a business-orientated overview of Twitter and demonstrate how to utilise it to boost business when he speaks at AM’s Digital Dealer Conference.
Nearly one third (31%) of under 35-year-olds in the UK would buy a new a car directly via the internet, according to GfK Automotive, the market research company.
Publishing Trinity Mirror has partnered with whocanfixmycar.com to offers its readers the ability to post servicing work for dealers to bid on.
Seat has opened up the sale of accessories for its cars for consumers to order from its website.
London and South East Toyota and Lexus automotive retailers Jemca Car Group has launched its new responsive website which it believes will set it apart from other dealer group website.
With the virtual space more crowded than the M4 on a sunny Bank Holiday weekend, being able to stand out from the crowd is an issue which digital marketing agency Greenlight plans to bring sharply into focus at AM’s Digital Dealer Conference.
Cambria Automobiles has signed a deal with Marketing Delivery to manage its social media presence following a six month pilot.
Dealers are being offered differing opinions and advice on whether to develop their separate mobile websites for tablets and smartphones or to use responsive web design (RWD) which adapts to each mobile device.
Video puts the personal back into car sales establishing a relationship between the sales executive and the prospect which had been otherwise lost with the domination of the internet, according to video technology experts CitNOW’s sales director Alistair Horsburgh.
Customer relationship management is increasingly encroaching on the digital world turning CRM into eCRM, according to Jeremy Evans, managing director of Marketing Delivery, seminar sponsor at AM’s Digital Dealer Conference.
Richard Peers, Microsoft business development lead, told members of the AM Executive Breakfast Club in London that dealers should look at bridging the gap between their physical and digital showrooms and their businesses should move to reflect the way consumers want to engage with them.
LinkedIn is an under-used and under-rated social media platform which dealers should exploit to stay ahead of the competition, according to Philip Calvert, professional speaker, LinkedIn trainer and social media sales strategist.
Suzuki believes it will be the first mainstream automotive brand in the UK to have a fully adaptive online presence.
Dealers that are developing smartphone applications should look at making them compatible on Android phones to reach the largest pool of customers in the UK.
Citroen is working on transferring all its existing brochures online following the successful launch of an interactive brochure for the DS3 Cabrio.
Amscreen, the digital place based media network owner, has appointed Stefan Grzasko as head of the motor division.
East Anglia-based Vauxhall specialist Thurlow Nunn has opened a new customer contact centre in Norwich to provide a single point of contact across the business.
