Mazda UK has teamed up with Film4 for a two-year television marketing campaign, which will feature the MX-5 sports car and CX-3 SUV in a series of short films.
Digital lead management provider RAPID RTC has struck-up a new partnership with Volkswagen UK which will see its software adopted by the German manufacturer’s UK car dealer network.
Inchcape’s Cooper BMW dealership in Durham has launched a new media marketing strategy following the appointment of new head of business Richard Skinner.
Ford is officially selling new cars online after making its new Buy Online live to customers this week.
Ford is the most favoured manufacturer among second-hand car buyers, according to research into used buying trends by AA Cars.
Aston Barclay has launched a new Virtual Auction platform which allows used vehicles to be sold from any location through an online auction.
Arnold Clark Milton Keynes Delivery Centre sowed the Cee’d of success with a high-quality Kia sales video which helped it claim the ‘Best Overall’ award at CitNOW’s annual awards event.
EMaC has teamed up with GForces to launch a new ‘Self-Serve’ facility to allow car dealership customers the opportunity to purchase service plans directly via an on-line portal.
eCars247 has partnered with Hitachi Capital Consumer Finance to offer an online used car buying service claiming to offer "instant finance".
Jaguar is giving would-be EV owners a chance to sample the everyday savings offered after ditching petrol or diesel with its new journey-tracking Go I-PACE smartphone app.
Rolls-Royce has promoted its former dealer marketing manager into head of sales channel development and customer relations role.
Car dealers could retain more than 60% of customers for MOT and service work if they send timely reminders, according to Marketing Delivery survey.
FIFA World Cup partners Hyundai and Kia have scored a marketing success with car buying England football fans thanks to their high-profile presence at the tournament in Russia, analysts have revealed.
We all know consumers want more convenience when it comes to car buying, so let's talk about the bigger picture of conversational commerce and how they can help reduce friction for consumers in the shopping experience.
CitNow has announced the shortlist for its 2018 Video Awards ahead of the ceremony in July.
Digitisation is transforming the way the automotive industry works. OEMs lead the charge with new digital platforms and dedicated chief digital officers.
Franchised car dealers using social media are being urged to implement a social media policy to avoid reputational damage.
Lookers and HR Owen are among the car retail groups which generated sales leads from their presence at the London Motor Show as the event doubled in size for 2018.
Dacia has become the principal partner of England Rugby League ahead of this year's Denver Test and International Series against the New Zealand Kiwis.
Inchcape UK’s Mercedes-Benz of Coventry exhibited for the first time at Motofest Coventry with a bright green Mercedes AMG GTR.
Auto Trader has launched its “biggest” promotion to date, with a new car giveaway every time England scores a goal in Russia.
Research conducted by Dealerweb has revealed that 77% of car buyers would be reluctant to spend over £15,000 on a new car online.
Used car prices on Auto Trader declined by 0.7% in May as the number of online searches for diesel-fuelled cars dipped below 50% for the first time.
CDK Global is encouraging dealers to ensure their impact with digital tools and a more “effective” marketing spend.
CitNOW has announced the promotion of Sarah Sylvester to head of customer service after four years with the company.
