I had just finished making a complete mess of trying to record a 25-second sound bite for the BBC on supply chain problems in the industry, when a security man from the nearby shopping complex came over and wanted to know what we were doing.
Social media is used by 71% of car buyers to assist with the buying process in some way, according to CarGuru’s research.
The Advertising Standards Authority (ASA) has rejected a complaint which alleged a radio ad for Toyota's CH-R hybrid "perpetuated harmful gender stereotypes".
Growing AM100 PLC Vertu Motors' high-profile efforts to leverage marketing and sponsorships to boost its profile will deliver "surprises" in the months ahead.
Former Leaseplan director Tim Meadows has returned to epyx in the newly-created role of chief commercial officer.
Used car supermarkets and franchised retailers responded to September’s sector stability to increase the value of their advertised vehicle stock by 1.5% and 1%, respectively.
Auto Trader is preparing to roll-out its used car valuations data to all its car retail customers as part of efforts to help them adapt to the “unpredictability” of the current trading climate.
Car buyers researching their next vehicle purchase on Parkers have gained access to 80,000 used car listings as part of a new partnership with heycar.
Online fraudsters used headshots of a Hollywood actor and a Financial Times reporter to build a car retail website to scam car buyers out of thousands of pounds.
Retailers need to maintain the digital momentum they had accelerated during the pandemic to avoid potential lost sales at a time when the market is constricting, Marketing Delivery managing director Jeremy Evans will advise attendees at the 2022 Automotive Management Live show.
Citroën franchisees across the UK will be preparing to implement a new brand identity for the French carmaker after the unveiling of a redesigned version of its iconic ‘deux chevrons’ logo.
Keyloop and Salesforce will provide the real-time sharing of customer data between the OEM, retailers and the wider supply chain, to support the “more complex” customer interactions in an agency model.
Snows Motor Group once again secured the top-place in Reputation’s annual Auto Report rankings of UK car retail groups by online reputation – with Kia the leading car manufacturer.
Tackling current automotive market challenges to nurture a loyal customer base is the key to success in a cost of living crisis, says Feefo chief customer officer Kim Burgess.
Automotive Transformation Group have appointed its OEM and financier director Richard Johnston as chief revenue officer (CRO), effective immediately.
CitNOW Group has continued its growth through acquisition strategy with the acquisition of Auto Imaging.
Car retailers have been told “there can be no compromise” when it comes to the technology leveraged to ensure compliance with the Financial Conduct Authority’s (FCA) new Consumer Duty.
The UK remains the only European country to experience a decline in used car values during 2022, according to Indicata.
A used car retailer has taken to his popular Tiktok account to tell car buyers that they need to scour private car sellers’ adverts on Auto Trader if they want to access the market’s cheapest vehicles.
Carwow has partnered with artificial intelligence (AI) platform Re:infer to help identify customers’ readiness to buy.
Mad Devs is establishing a new global technology hub in Leeds to help accelerate innovation and service its customers in the UK, Europe and Australia.
Consumers are purchasing new cars within five days of making a first enquiry, according to Marketing Delivery.
August proved to be a challenging month for car sales as the number of handovers fell by 33%, according to iTrackLeads.
Suggestions that the UK’s used cars vales are in steep decline are on the verge of a crash have been slammed as “sensationalist speculation” by Auto Trader.
In this Automotive Management (AM) opinion post Bernard Montel, EMEA technical director and security strategist at Tenable, explains how connected EVs have become a prime target for cyber criminals.
