Marketing & CRM - Page 2
All articles
Auto Trader and What Car? target transformation of new car buying experience
Auto Trader and What Car? are extending their multi-year partnership to revolutionise the new car buying and selling process by creating a seamless way to research, locate, and buy cars across both platforms.
Carwow secures new £41m to accelerate UK growth, scale European operations
The Carwow Group – which includes the Carwow online marketplace, Auto Express, evo, Driving Electric and Carbuyer – has raised £41 million in new funding to accelerate its growth across the UK, Germany and Spain.
Executive View: Can dealers cope with a flood of queries on historic car loans?
Steve Salvin, chief executive of Milton Keynes-based tech firm Aiimi, discusses how motor retail companies can ready their data for an influx of Data Subject Access Requests (DSAR) from consumers hoping for a payout from historic car loans.
BYD scores highest for brand recognition, challenge remains for other new marques
BYD is the most widely recognised new entrant brand among car buyers outperforming fellow Chinese brands as well as those from the US and Vietnam, according to consumer research by JudgeService.