Car buyers searched for BMW 3 Series models more than any other car on Auto Trader in 2017.
Carwow will attempt to drive custom to their partner car dealerships with the help of a £2 million advertising campaign set to run throughout Q1.
Less than half of motorists would actively seek-out face-to-face guidance from a car dealer when making their next automotive purchase, according to a new survey.
Remarketing companies will need to ensure all personal data is removed from a used vehicle prior to its sale.
Connected car data can be used to sell more cars, parts and accessories while increasing retention and communication with customers.
Toyota and Lexus retailers have simplified the process of financing a car purchase with the introduction of a web-based platform offering a range of products and an online signature facility.
Breaching the GDPR data protection law coming into force in May could cost UK car dealers up to £17.5m or 4% of global turnover. They need to get ready now.
A report on the digital talent gap has revealed that 48% of automotive employees feel their digital skillset will be redundant in five years.
Cap HPI has appointed Debbie Capell as new data operations director, to speed up the “development of new product”.
Car dealers preparing for the arrival of General Data Protection Regulation will be able to gather valuable insight and guidance on all aspects of compliance at AM’s forthcoming GDPR conference.
Up to three-quarters of the customer data held by car brands will become useless on May 25 2018, according to data cleansing specialist W8 Data.
Auto Trader is preparing to promote its new monthly price search tool with a multimillion pound advertising campaign which gets underway on Christmas Day.
Volkswagen has denied plans to reduce the number of dealer locations in its UK network as part of a “future sales model” strategy.
More than half of marketing specialists do not currently have the skills to succeed in an increasingly data-driven industry, according to a survey of their peers.
We are hearing more and more from dealers how effective Facebook is becoming in generating enquiries and sales - in some cases deposits have been taken within only a few hours of a vehicle offer being posted.
The average UK SME spent 600 hours of the past 12 months preparing for the arrival of the GDPR in May 2018 – but 2.1 million have yet to act.
Rockar will use valuation and provenance data from Cap HPI to underpin its online retail platform as it plots growth with franchised retailers in 2018.
Data-savvy marketers have claimed that they are poised and ready for GDPR but a third fear that their organisation is ill-prepared for the legislation, according to the Data and Marketing Association.
BCA has attributed a spike in sales penetration on its Live Online platform to a “weekend of heavy snow”.
The Ford Kuga emerged from November as the fastest selling car on Auto Trader – taking just 20 days to leave retailers’ forecourts.
A surge in the launch of compact SUVs has seen UK car buyers flocking to get behind the wheel of a new model depsite declining registrations across the motor industry, claims carwow.
Toyota retailers have been taking to social media to publicise the extension of the Japanese brand’s diesel scrappage scheme to the end of January.
CarGurus has announced its list of UK Top Rated Dealers 2017, a select group of car dealerships with the highest average ratings from consumers through its review portal.
Rockar founder Simon Dixon is expecting to “realise the potential” of his innovative automotive retail model in 2018 as the business celebrates its three-year anniversary.
Mitsubishi has delivered the first car bought using its Buy Online service, three weeks after the order was placed.
