Carwow will attempt to drive custom to their partner car dealerships with the help of a £2 million advertising campaign set to run throughout Q1.
The new television and radio adverts will run from Boxing Day until March with the aim of driving a 40% increase in enquiries to the online marketplace’s 1,600 partner dealers.
Carwow collaborated with London ad agency Creature to create their television advert, which will be backed up by an increased online marketing spend, according to Karen Hilton, Carwow’s head of sales operations.
Hilton said: “The purpose of this campaign is to drive a high volume of high quality enquiries spurring a fast start for our partner dealers in 2018.
“By driving huge awareness, trust and consideration with a high impact campaign, we want to increase the sales opportunities available to each and every dealer in our network, while continuing to help them to sell in a more efficient way.”
Carwow’s Q1 advertising push campaign comes hot on the heels of the passing of a £2 billion online car sales landmark.
The business said in a statement that it aims to grow its dealer coverage “to 50%” over the coming 12 months.