From social media to GDPR, AM's digital marketing section holds key news and insight into this growing facet of franchised and independent dealers' marketing strategies.
AM looks at the explosion in different online automotive offerings available in the UK and explores how this very crowded marketplace is affecting retailers.
New decade heralds a new approach but lack of standardisation could pose problems
How close is the industry to a fully-functioning online buying process? These keys may help speed it along.
As more consumers go online to research their vehicles, a good digital name has never been more important for car dealers and manufacturers
Automotive digital marketing companies provide their latest updates, product releases and contract wins
Study has shown that sales conversions by phone outstrip those on email by a factor of four to one
Dealers and manufacturers can avail of a growing toolkit to keep pace with changing technology and consumer behaviour
Every digital marketer has a list of what car dealers should and should not do on social media. AM assembles the most common advice
Appointing a data protection officer makes sense for bigger dealer groups, say experts and industry figures
Under the new GDPR data legislation, dealers and manufacturers will have to make big changes to how they share customer information with third parties.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues