Breaching the GDPR data protection law coming into force in May could cost UK car dealers up to £17.5m or 4% of global turnover. They need to get ready now.
AM speaks with dealers and manufacturers to see what steps they have taken to prepare for GDPR.
The GDPR gives dealers a chance to review how they handle information in every area of their business, not just those affected by the new data legislation.
Online reviews give your business the opportunity to promote its areas of excellence and to fix any areas where customers find it lacking.
Targeting specific types of customer with specific deals saves time and money and boosts conversion rates. We ask dealers how they aim their marketing budgets
Getting the right people behind your dealerships’ online operations is vital to stay ahead of the competition
The pace of change in online technology is frenetic and dealers need to start thinking now about how they want their site to look in four or five years’ time.
Dealers need the right digital mix to engage customers from the research stage to the sale and beyond.
Dealers’ and manufacturers’ calls for user-friendly websites that work on all platforms are boosting business for digital marketing companies.
A poor online experience could be driving your customers to other car dealerships.
May 25, 2018 is the implementation data of the General Data Protection Regulation governing use of customer data.
Let AM help ensure you are compliant with news, insight and comment in our dedicated GDPR section – and at our February conference.
Find out what features are in this month's, and future, issues
Automotive Management is also available in a printed format on a monthly basis