Dealers and manufacturers can avail of a growing toolkit to keep pace with changing technology and consumer behaviour
Every digital marketer has a list of what car dealers should and should not do on social media. AM assembles the most common advice
Appointing a data protection officer makes sense for bigger dealer groups, say experts and industry figures
Under the new GDPR data legislation, dealers and manufacturers will have to make big changes to how they share customer information with third parties.
Solicitors address franchised dealers’ biggest worries about the forthcoming General Data Protection Regulation.
Visiting dealers attended AML Masterclasses on Websites & Digital, Social Media, Live Chat, Video and Customer Reviews.
GDPR was the stand-out topic at this year's Automotive Management Live
Breaching the GDPR data protection law coming into force in May could cost UK car dealers up to £17.5m or 4% of global turnover. They need to get ready now.
AM speaks with dealers and manufacturers to see what steps they have taken to prepare for GDPR.
The GDPR gives dealers a chance to review how they handle information in every area of their business, not just those affected by the new data legislation.
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Winning the online car shopper with conversational approach
Our 45 minute webinar, in association with ContactAtOnce, looked at 'conversational commerce' and how it can help reduce friction for consumers in the shopping experience.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 8 2018
Where: Birmingham NEC
Find out what features are in this month's, and future, issues
Automotive Management is also available in a printed format on a monthly basis