Manufacturer insight - Page 28
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Stellantis targets ‘transformative’ US growth after record 2022 results
Stellantis chief executive Carlos Tavares is targeting a “transformative journey” towards electrification in the US after revealing record 2022 financial results for the car manufacturing giant.
Manufacturer insight
22 Feb 2023
News
Mercedes CEO ‘excited’ by agency model despite two-tier car retail sector concerns
Mercedes-Benz UK chief executive Gary Savage has said he finds the roll-out of the brand’s direct-to-consumer agency model car retail strategy “hugely exciting” – despite agents' two-tier car retail sector concerns.
Manufacturer insight
10 Feb 2023
News
VIDEO: Controversial Hyundai pronunciation TV ad accelerates brand awareness
A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.
Manufacturer insight
9 Feb 2023