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Nissan Europe chief to head Infiniti marketing

Nissan’s European brand chief Bastien Schupp is taking up a new role as marketing director for its Infiniti brand in preparation for a European launch next year.

Schupp, who is general manager for brand and advertising at Nissan Europe, will be responsible for all marketing activity for Infiniti. He will report to vice-president of Infiniti Europe Jim Wright.

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