Infiniti has signed Formula One World Champion Sebastian Vettel as its first ever global brand ambassador.

The collaboration with Sebastian Vettel comes two months after Infiniti announced a major partnership with the Red Bull Racing team.

The 23 year-old F1 star will be taking an active role in raising the profile of the Infiniti brand and its products during race weekends and at selected events linked to Infiniti’s business and product programs.

From the start of the 2011 Formula One season, Infiniti has joined as a major partner of the Red Bull Racing team and features on the F1 cars driven by Sebastian Vettel and Mark Webber.