Infiniti is launching a new six-year growth plan three years after launching in Europe which will see the brand aim to take 10% of the global luxury market by 2016.
The Japanese manufacturer will be displaying at the Frankfurt Motor Show next month for the first time and will debut a concept designed by brand ambassador Sebastian Vettel. The show will be used as a platform to launch Infiniti’s new strategy, which involves increasing Infiniti’s representation in the UK from six dealers to 40 to help increase sales volumes.
There are plans to open centres in Belfast, Newcastle, Nottingham, Cambridge and Bristol this year in addition to the existing sites in Glasgow, Leeds, Stockport, Birmingham, Reading and London.
Toru Saito, corporate vice president and leader of the Infiniti business unit, said: “The Frankfurt show is important for us because it gives us the opportunity to spell out how we are going to develop over the next six years.
“We are very committed to growing our business and we will demonstrate this through the launch of many new Infiniti products and Infiniti centres throughout Europe.”