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Dealer profile: Jemca Car Group

Enfield, one of north London’s less affluent suburbs, seems an unlikely location for an £11 million investment in a new dealership.

But in January the 1.5-acre Jemca Toyota Enfield site opened as part of a ten-acre redevelopment on the heavily trafficked A10 dual carriageway from the north into the affluent City of London.

An old engineering works was demolished to make way for it.

Jemca Car Group’s outlet is among a handful around the UK chosen to lead the way with Toyota’s new approach to motor retailing. It is a more sophisticated rendering of the meet ‘n’ greet programme introduced a decade ago.

To meet its ambitions for a large north London Toyota territory based in Enfield, Jemca closed its leasehold Toyota outlet in Seven Sisters Road, Tottenham, and sold Kingston Toyota to Currie Motors.

It also acquired and closed Barnet Toyota.

Jemca, which has Toyota and Lexus dealerships in north and south London, has invested around £40m in its network over the past five years. The emphasis is on the Toyota brand.

David Collis, Jemca Car Group vice-president and managing executive officer, acknowledges that Lexus has yet to mount a serious UK

challenge against the German premium brands.

But he added: “People see Lexus as more of a niche brand, like Porsche or Jaguar, rather than a rival to BMW, Mercedes-Benz and Audi, which are volume manufacturers.”

Toyota Enfield has 79 visitor park-ing spaces and there are others for used cars on sale, plus a 15-bay workshop

The dealership is the manufacturer’s most efficient UK dealership and cutting costs by reducing waste is a high priority across the dealer network.

Jon Williams, Toyota GB president and managing director, said environmental leadership was a key strategy from vehicle design through to the retailer network.

An energy consumption pilot programme launched in 2009 examines energy consumption in Toyota and Lexus dealerships.

“When the potential was realised, Toyota funded energy monitoring equipment across the network plus a site survey of each in partnership with the Carbon Trust,” said Williams.

“We found energy savings of up to 20% a year, about £5,000, could be achieved without capital investment – a saving of over £1m across the network.”

Reducing environmental impact is written into dealer standards with a network target of a 20% reduction by 2013.

“The network is now operating more efficiently and seeing tangible financial benefits as a result,” said Williams. “Toyota GB has a 20% reduction target for our own sites.”

Collis visited the Enfield redevelopment site with Toyota and Jemca’s property consultant five years ago and saw the potential for a high-profile dealership with the right image for London.

Jemca is part of a global motor retail network operated by Toyota Tsusho Corporation (TTC), the manufacturer’s big trading division.

The investment was agreed in Tokyo, in part anticipating the appeal of future models, starting with the GT86 sports car.

Collis knows Toyota inside out – he’s a former Toyota GB aftersales general manager who was also once Fiat UK’s aftersales director.

That experience is valuable because of the need to maximise aftersales revenue following the decline in UK new car sales.

Jemca’s workshop revenue has increased by 40% over the past five years.

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  • GV - 30/09/2016 19:29

    hi. I have to make complaint because i order my new Toyota hilux from jemca Toyota sidcup on July and paid deposit for it and get promises i will have the new toyota by end august 2016, today is 30/09/16 and my new car still not ready for my to collect. i have a conversation with the salesman today but still cannot let me know the collection date for my new car. i cannot understand how is take the money for deposit from my and now after more than 2 months still cant tell my when i will get the car, or giving me a date when i can collect the car. REGARDS.

  • E Christoforou - 18/08/2018 12:59

    You're luck I bought a £21000 Yaris and have been receiving awful treatment post sale. At the end of finalising the deal I was asked for a deposit. Reluctantly I agreed and left a deposit of £500 which I requested back the day I picked up my vehicle. Eight days later they are still incapable of refunding this amount to my card and are causing me grief because of it. They will not see me again I will take my vehicle to another dealer for services etc and will never set foot in Jemca Enfield ever again. If the amount isn't refunded very son I will return and create a stink in the showroom till they agree to refund me immediately. I have a loud voice and will use it to tell everyone what I think of them.