AM Online

Richard Hardie improves SEO

Richard Hardie, the North East dealer group, has improved its natural search ranking on Google after launching a programme to improve search engine optimisation (SEO).

The group represents Fiat, Abarth and Peugeot with sites in Sunderland, Durham, Ashington and Newcastle Silverlink and has improved its Google results position from 12.62 to 6.88 and its bounce rate has reduced by 70.5% in one month. This means more customers are visiting Richard Hardie’s website and then exploring more areas of the website before leaving.

The group appointed automotive digital marketing company RAZSOR to help the business improve its SEO.

The improvements focussed on improving directory listings, content creation, social media and link building.

Sarah Baggott, marketing executive at Richard Hardie said: "We have learnt the hard way that SEO is the key for any business to succeed and unless you do it right, it just won’t deliver the results."

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  • stevenseosmith - 07/06/2012 13:35

    This article strikes me as being very strange indeed. Firstly, the content of the article makes no sense. What does improving their Google results position mean? Does this mean they have managed to get one search term from somewhere around 12th to somewhere around 6th? Secondly, why is there a dofollow text link in the title of this post when AM don't seem to make a habit of providing this kind of link to anyone else who submits press release. Furthermore the overall campaign doesn't appear to be much to shout about, you would expect to be hitting the first page for terms such as 'used cars sunderland' and 'used cars newcastle'. Their link profile also seems to consist of a high number of links coming from just a handful of unique domains. Pretty much all links come from so their focus on link building doesn't seem to have achieved much... especially not links anyway which you would imagine was the aim.

  • J.hinder - 07/06/2012 14:16

    ...improve Google results position from 12.62 to 6.88.. Well that's doesn't make sense?! Directory submissions. Wow. Innovative.