Experian has revealed a snap shot of the top performing automotive websites and search terms.
Alistair Scullion, managing director of Experian Automotive, said: "Accurate, real-time online intelligence is essential for automotive businesses operating in the digital age.
"Knowing the most popular websites and the most searched for key words can give valuable insight into a customer’s online journey enabling dealers to create effective online marketing strategies and identify threats and opportunities as they develop.
"We’re hearing more and more from dealers that consumers are willing to travel 100 miles plus to secure a deal they have found online. Understanding how to use your website to attract these consumers is increasingly important in the battle for used car sales."
Top five websites
Week ending August 4, 2012, compared with July 28, 2012. The top-performing websites, and see how share of visits compares with the previous week.
Fast moving websites
Week ending August 4, 2012, compared with July 28, 2012. Find out which websites have experienced the greatest increase in traffic this week.
Fast moving search terms
Four rolling weeks ending August 4 2012, compared with July 28, 2012. Which search terms have been receiving the greatest increase in searches driving traffic to the industry? This report on the fastest-moving search terms can help identify new terms to target in search marketing campaigns.
Referring search terms
Four rolling weeks ending August 4, 2012, compared with July 28. 2012. View the top search terms driving traffic to websites in the industry.