New research by rubber producer Lanxess shows that over 70% of UK motorists are unaware of the new EU tyre labelling regulations due to come into force on 1 November.
The survey of 3,000 motorists conducted by OnePoll also found that 99% vastly underestimate the impact of tyres on fuel bills.
To address this knowledge gap, Lanxess has launched a free app which demonstrates that changing tyres could save around £200 per year in petrol costs (based on an annual 10,000miles at 35mpg and paying £1.30 per litre).
Tyre and fast fit specialist HiQ is also highlighting the benefits of the new legislation with a prominent new ‘Tyre Labelling World’ section on its website.
Downloads include ‘The anatomy of a tyre label’, ‘HiQ handy guide to Tyre Labelling’ and ‘Winter tyres and Tyre Labelling’.
Geraldine McGovern, HiQ create demand manager, commented: “With the legislation just 50 days away, we want to be seen as industry leaders on this topic and the first port of call for any motorist wishing to understand more.”