AM Online

Subaru moves to five year warranty

Subaru UK has taken the decision to offer a five year/100,000 mile warranty on all of its new cars to replace the three year/60,000.

The brand made the decision in response to feedback from the dealer network and customers.

The ETCo (‘Everything Taken Care of’) package launched at the start of 2011 is also replaced in favour of the longer standard warranty.

Haydn Davies, Subaru UK Marketing Director explained the change: “Feedback received from our dealer network and their customers has confirmed that the ETCo package, though designed to be a ground-breaking and industry-leading offer, was less attractive to the majority of prospective buyers than a longer warranty.

“Research also showed that customers were not using the services offered by the ETCo package. However, longer warranties are considered as more valuable and so to demonstrate that we listen to our customers and have faith in Subaru’s superb long term reliability and durability, we have introduced a five year warranty.”

The manufacturer anti-corrosion warranty remains unchanged at 12 years. Additionally, any customer who bought a new Subaru before December 31, 2012 will still be able to use the ETCo programme.

Subaru's ETCo package includes 11 different elements:

• Minor dent and scratch repairs
• Alloy wheel repairs
• Monthly wash ‘n’ vac
• Annual makeover – full valet
• Lost keys replacement
• Service collection and delivery
• Annual wheel alignment check
• First MoT cover (and contribution to repairs)
• Accident management service
• Insurance excess cover contribution
• Winter wheel and tyre storage

Subaru sold 2,634 units across the UK in 2012, down 23.2% in comparison to last year.

Click here for aftersales best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


  • jim smith - 07/01/2013 21:10

    Too little too late. The importer of Subaru is never an early adapter - true to form they remain rather a laggard. Do yourself a favour Subaru go direct or withdraw from the UK. This importer has had it's day. Dealer network be warned !