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Autodata reports growing business among franchised dealers servicing other marques

Technical information provider Autodata held a recent event at Brands Hatch to demonstrate a new Internet-based solution covering more than 80 vehicle manufacturers.

Although it produced its first electronic media in 1995, on floppy disk, before upgrading to CD in 1998, the Maidenhead-based company is still best known for its chunky manuals.

Described as ‘a new era’ in the availability of workshop information, the new web application is the result of nearly £2m investment over the last two years.

Autodata’s chief executive, Rod Williams, said: “Two of our defining qualities – our heritage and ability to innovate – are at the core of the new product.

“More than ever, we can provide workshops and other motoring organisations – such as fast-fit chains and dealer networks – with a product that saves time, boosts professionalism and increases profit margins.”

Compatible with mobiles and tablets, and designed to integrate with other solutions, such as parts catalogues, the new product will be officially launched in December 2013.

The Service & Maintenance package includes manufacturers’ service schedules, while the Repair & Diagnostic package, aimed at those carrying out more complex jobs, includes diagnostic trouble codes, known fixes and wiring diagrams.

Available in 22 languages, content is updated on a daily basis.

Williams added: “Historically, our core market has been independent garages. However, in the UK over the last 24 months, franchised dealers have increasingly recognised the opportunity to do more multi-marque servicing.

“If you are, for example, a Suzuki dealer, and you want to get technical information on another brand, we can provide that.”

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