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New survey shows Honda still best at servicing retention

Honda dealers continue to set the pace when it comes to servicing retention, according to the latest Castrol Professional Car Servicing & Repair Trend Tracker report.

Of the 12 brands included in the survey, Honda has secured first place for retaining customers for routine servicing since 2006.

40.3% of Honda owners surveyed took their car back to a Honda franchised dealer, against an industry average of 24.8%

Skoda took second place, with 39.6%, and Kia third, with 35.5%.

At the wrong end of the table, Renault scored just 16.2%, Ford 19.2% and Peugeot 19.4%.

Nissan improved from last place in 2011 and now retains 26.4% of servicing work.
Trend Tracker analyst, Chris Oakham, commented: “Honda, Toyota and Volvo have a track record of attracting a relatively mature and conservative customer base, with owners perhaps more inclined to return to the manufacturers’ dealers for routine servicing. 

“The perception of greater value for money, as espoused by Kia and Skoda, will also appeal to motorists.”

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