UK franchised dealers may face further competition from a campaign by the RMI's Independent Garage Association to raise awareness of its members.
The IGA is planning to raise the profile of its Trust My Garage scheme and has appointed Coventry public relations firm Bridge PR & Media Services.
The partnership will see Bridge significantly increase awareness of Trust My Garage through a campaign using traditional and digital PR.
The move comes as elsewhere within the RMI, National Franchised Dealers Association director Sue Robinson has been working with the SMMT to coordinate a campaign highlighting that main dealers are able to do MoT tests for owners of older vehicles.
Most franchised dealers are members of Motor Codes, whose national codes of conduct for servicing and new car sales are approved by the Office of Fair Trading.
Trust My Garage is focused on independent garages and is backed by an RMI guarantee and customer charter.